Dominate Neighborhoods with EDDM
Every Door Direct Mail (EDDM) is a USPS program that allows businesses to mail postcards to every home in a specific neighborhood without needing a mailing list or a permit. It is the ultimate tool for local marketing, combining high visibility with the lowest postage rates available.
Step 1: Identify Your Target Routes
The beauty of EDDM is geographical precision. You can select specific carrier routes (the path a mail carrier takes) based on demographics like average household income, age range, and household size. This ensures your message is being seen by the people most likely to spend money at your business.
Step 2: Design for Impact
EDDM postcards are large. The most common size is 6.25" x 9" or 6.25" x 11". Because they are so large, they "stick out" from the rest of the mail. Your design should include:
- A Bold Headline that solves a problem.
- A High-Value Offer (e.g., "50% Off Your First Visit").
- A Clear Call to Action (e.g., "Scan this QR Code to Book").
Step 3: Printing to USPS Standards
The USPS has very strict rules for EDDM pieces. They must meet specific thickness requirements and include the correct "Retail Indicia" (the postage box) and "Mailing Label" (the address area). If your postcard is 1mm too thin or the indicia is in the wrong corner, the post office will reject the entire batch. At Super Cheap Cards, we are EDDM experts and ensure every piece is 100% compliant.
Step 4: The Mailing Process
Once printed, EDDM pieces must be bundled in groups of 50 or 100 with "facing slips" that identify the route and piece count. These bundles are then delivered to the local post office that serves your target zip code. We offer Full Service EDDM, meaning we handle the design, print, bundling, and delivery to the post office for you.
Advanced Tips for EDDM Success
Consistency is key. Data shows that a consumer needs to see a brand 5-7 times before they take action. Instead of one massive mailing, consider hitting the same three neighborhoods once a month for a quarter. This builds "mental availability" and trust.