Touch and Feel: The Psychology of Paper
In a world of digital screens, the physical weight and texture of your marketing materials communicate as much as the words themselves. A thin, flimsy card suggests a brand that cuts corners. A thick, sturdy card suggests reliability and premium quality.
Understanding Paper Points (pt)
In the printing industry, paper thickness is measured in "points." A point is 1/1000th of an inch.
- 14pt Cardstock: A high-quality standard for postcards and business cards. It is durable and professional.
- 16pt Cardstock: The "Super Cheap Cards Standard." We believe every business deserves a premium feel. 16pt is significantly thicker and stiffer than what you'll find at local copy shops.
- 100lb Gloss Book: This is a premium "paper" (not cardstock) used for high-end brochures and flyers. It has a high-quality "catalog" feel.
Finishing the Job: Coated vs. Uncoated
The finish you choose determines how your colors look and how the card feels in hand.
UV High Gloss
This is a liquid coating that is cured with ultraviolet light. It creates a brilliant, mirror-like shine. It makes colors extremely vibrant and provides a layer of protection against scratching and moisture. Best for: Image-heavy designs, photos, and high-impact sales cards.
Matte / Aqueous Finish
Matte offers a sophisticated, non-reflective look. It feels smoother and "silkier" than gloss. It is resistant to fingerprints and easy to read under bright lights. Best for: Minimalist designs, luxury brands, and text-heavy content.
Uncoated
Uncoated paper has a natural, slightly textured feel. It is the best choice if you need to write on the card with a standard pen (e.g., for appointment cards). Best for: Stationery, appointment cards, and "earthy" organic brands.
Pro Tip: Spot UV
Want the best of both worlds? Spot UV allows you to have a matte background with high-gloss highlights on your logo or images. This creates a tactile experience that customers will run their fingers over—increasing the time they spend with your brand.