Plan an EDDM mailing in three checks
Every Door Direct Mail is simple once three questions are answered: will USPS accept the size, what will it cost and how many customers make it worthwhile. Each tool answers one of them.
EDDM cost calculator
Households in, a full mailing budget out: printing, delivery and postage.
Open the tool →EDDM size checker
Type a size and find out at once whether USPS treats it as an EDDM flat.
Open the tool →Break-even calculator
Find how many customers a mailing needs before it starts making money.
Open the tool →Start with the size checker. USPS only accepts flats for Every Door Direct Mail, which means a long side over 10.5″, a short side over 6.125″ or a thickness over 0.25″, and a piece that fails is turned away at the counter.
Next, run the cost calculator with the households on your routes. It adds printing, delivery and the USPS postage rate you enter, and gives you a cost per home.
Finish with the break-even calculator. Put in the cost from the step before and your profit per customer, and it tells you how many replies the mailing needs.
Most first-time mailers pick a 6.5″ × 9″ postcard, which costs $359 for 2,500 and qualifies for EDDM. Compare it with the larger sizes and the folded packages on EDDM Specials.
Or skip the homework. Call 512-573-1977 and Corey will help you choose routes, a size and a quantity on one call.
The tools do the arithmetic, but three choices stay with you. Which carrier routes match your customers, what offer goes on the card and when it lands in mailboxes all shape the result more than the size does.
Route choice is the one people ask about most. On the USPS map you can filter routes by age, household income and household size, so a lawn care company and a pediatric dentist would pick very different streets in the same ZIP code.
When the numbers look right, check prices for every size on the price list or build the order on the 6.5″ × 9″ postcard page.
