Why nearby clients matter most
Every minute a crew spends driving between homes is time you are not paid for. A schedule where clients sit on the same few streets lets each crew finish more homes in a day.
Print marketing can target exactly those streets. Door hangers cover the blocks around current clients, and Every Door Direct Mail covers whole carrier routes around them.
Door hangers while you are already there
When a crew is in the neighborhood, a few minutes of walking puts a hanger on every nearby door. A message such as "we clean on your street every Tuesday" tells neighbors you are local and already trusted.
The slim 3.5″ × 8.5″ hanger costs $327.20 for 2,500, and the 4.25″ × 11″ size costs $409. Hangers go on doors only, because federal law keeps mailboxes for mail with postage.
Postcards to whole routes
For a bigger push, mail the routes around your busiest areas. On the USPS EDDM map you can filter routes by household income and household size, which helps you find the homes most likely to book regular cleaning.
A 4.25″ × 11″ postcard costs $309 for 2,500 and $599 for 10,000. A 6.5″ × 9″ card with a photo of a spotless kitchen costs $359 for 2,500.
Earning trust before the first visit
Inviting a stranger into the home is a big step. Say plainly on every piece whether your team is insured and background checked, and include a real photo of your crew if you have one.
State only what is true for your business, because these claims matter to customers. You approve a proof before anything prints, so there is time to check the wording.
Offers that build recurring clients
A one-time deep clean is nice, but a weekly or biweekly client is what fills a schedule. Make the offer reward the second and third visit, not just the first.
Print referral cards that clients can pass to neighbors. Standard business cards cost $69 for 2,500, with your offer on the back.
A simple first round
Pick the two or three streets with the most current clients and start there with door hangers. Track how many new clients mention the hanger.
When you are ready to mail, our door hangers or postcards guide compares the two. Call 512-573-1977 to plan the first run.
Then widen the circle.
Move-in and move-out cleans
People moving in or out need a deep clean on a fixed date, and many book it with little notice. Mention move cleans on every piece, along with how quickly you can schedule one.
A move clean is also the first visit for many recurring clients. Offer a discount on the first month of regular service to anyone who books one.
Small offices and commercial cleaning
Offices, studios and small clinics need cleaning after hours, often on a contract. A folded EDDM piece sent to the commercial routes near your base can introduce your business service.
Carbonless service forms keep a signed record of each visit, which business clients appreciate. Compare forms and mailers on the price list.
Spring cleaning and holiday rushes
Demand for cleaning rises before spring, before the holidays and before family visits. A postcard that lands a couple of weeks before those moments catches people while they are planning.
Use the busy seasons to sign up recurring clients rather than one-off cleans. A 6.5″ × 9″ card with a seasonal offer costs $359 for 2,500, and the same design works on door hangers for the streets you already clean.
Prices come from our current price list. Reviewed October 8, 2026.
