The job site is your best advertisement
Roofing is one of the few trades where the work itself is on display. Neighbors watch the crew, and the finished roof stays visible for years.
A two-sided 24″ × 18″ yard sign with your name and phone number turns that attention into calls. Our signs come with H-wire stakes, 10 cost $150 and 20 cost $300, so every crew can carry a few.
Door hangers around every job
The houses beside a roof replacement often have roofs of a similar age. A door hanger saying you just finished the job next door, with a free inspection offer, speaks directly to that.
2,500 4.25″ × 11″ hangers cost $409, enough for many jobs. Hang them on doors only, because federal law keeps mailboxes for mail with postage.
Postcards to the wider neighborhood
To reach beyond the next few streets, use Every Door Direct Mail. Choose the carrier routes around recent jobs and every address gets your card, with no list needed.
A 6″ × 11″ postcard has room for a before-and-after photo, and 2,500 cost $399. At 10,000 the price is $799, which keeps the cost per home low for a large area.
After a storm
Storms bring a rush of calls and a rush of unfamiliar companies knocking on doors. A local company that already has signs on the street and cards in mailboxes looks like the safer choice.
Have artwork ready before storm season so a mailing can go out fast. Call 512-573-1977 when you need it and Corey will tell you the quickest way to get pieces in hand.
Looking established on paper
Homeowners trust a company that looks settled. Use the same logo, colors and phone number on signs, hangers, postcards, trucks and cards so every piece reinforces the others.
Printed carbonless work orders and estimates help too. 500 two-part 8.5″ × 11″ NCR sets cost $199, and each customer keeps a copy of exactly what was agreed.
Business cards for every estimate
Leave a card at every estimate and with every finished job. Thick 16pt cards cost $69 for 2,500, so crews never run short.
For sign counts and placement, see our guide on how many yard signs to order, which applies just as well to job-site signs.
Give every crew lead a box of cards so they can hand one to curious neighbors during the job.
Off-season inspection offers
Between storms, a free roof inspection gives homeowners a reason to call before a small leak becomes a ceiling stain. Mail the offer to neighborhoods with older homes, where roofs are reaching the end of their life.
The Gold EDDM package folds a letter-size sheet into four panels, room to explain what an inspection covers, at $349 for 2,500.
Following up on every estimate
Many homeowners collect several estimates before they decide. Leave a printed estimate on carbonless paper and a card, so your number is the one on the kitchen counter when they choose.
A short thank-you postcard a week later is a polite reminder. Addressed postcards to past estimates go by regular mail rather than EDDM.
Showing the work in print
Homeowners want to see what their roof could look like. A postcard with a clear before-and-after photo of a local job, the shingle style and the street name, if the owner agrees, is far more convincing than a stock picture.
Keep a small library of good job photos for this. The 6″ × 11″ card gives a photo the width it needs, at $399 for 2,500, and a matching yard sign on the same street ties the two together.
Prices come from our current price list. Reviewed October 8, 2026.
