Irvine turns over fast
21.7% of Irvine residents lived in a different home a year earlier, in the Census Bureau's 2020-2024 survey estimates. That is 67,012 people, many of them students, young families and new hires.
A turnover rate like that means a business can never assume the neighborhood already knows it. Mail to every door on a route keeps introducing you to whoever moved in last.
Why Irvine is on our list
Irvine posted 66.3 out of 100 on our EDDM Route Value score, the top mark among cities served by our Glendale, California hub, which is about 40 miles off.
The score blends owner mailboxes, recent movers, newer homes and hub distance. Irvine earns its place on the last three.
Irvine in numbers
Irvine has 311,690 residents in 112,091 households. Owners live in 49,830 of those homes, 44.5%, so renters are the majority.
The city is young in housing terms. 63,847 of its 120,206 units, 53.1%, were built in 2000 or later, and the median build year is 2002.
Mailing a city of villages
Only 44,904 of Irvine's housing units are single-family detached houses, 37.4%. The rest are townhomes, condos and apartment communities, often grouped into planned villages.
EDDM still reaches all of them, because it delivers to every residential address on a route, including apartments. Door hangers are harder here, since many communities restrict flyers, so mail does most of the work.
Who mails in Orange County
County Business Patterns counted 2,876 dental offices and 2,860 real estate offices in Orange County in 2023. The county also had 2,919 full-service and 3,354 limited-service restaurants, 1,920 insurance agencies and 1,033 beauty salons.
There were 582 fitness and recreational sports centers and 835 general auto repair shops. See dental practices and fitness studios.
New patients, new members, new regulars
Dentists, gyms and restaurants gain the most from a city that turns over this often. A welcome offer on a postcard gives a new resident a reason to try you first.
Keep the design the same from one mailing to the next, so the households who stay start to recognize it.
A first Irvine mailing, priced
For Irvine, 2,500 6.5″ × 9″ EDDM postcards print for $359. UPS Ground from Glendale to ZIP 92618 adds $60.56.
The post office takes the postage when you hand over the bundles. Confirm your size with the EDDM size checker, then price it in the EDDM cost calculator.
Writing for renters and owners at once
Because most Irvine households rent, a mailer should work for both groups. Lead with an offer anyone can use, such as a first cleaning, a free class or a dinner deal, rather than one aimed only at homeowners.
Short words, one clear headline and a phone number large enough to read from across the kitchen do better than long copy. Put the same offer on your website, so people who look you up see the same thing.
If you also serve homeowners with a separate service, run a second version and send it to the routes with the most houses.
Test one thing at a time. Change the headline or the offer between mailings, never both, and ask every new customer how they heard about you. After two or three rounds you will know which version Irvine households answer, and every later mailing gets cheaper per customer.
A quick call with Corey
Corey is the one who answers 512-573-1977. Share the Irvine villages on your list and the delivery week you want.
He will quote it while you are on the line, usually under the website price.
Local figures come from the sources named in each section. Prices come from our current price list. Reviewed October 9, 2026.
