A homeowner city
117,165 of Virginia Beach's 179,851 occupied homes are lived in by their owners, 65.1%, in the Census Bureau's 2020-2024 survey estimates. Owners are the people who pay for roofs, lawns, remodels, insurance and a family dentist.
When most of the doors on a route belong to owners, every EDDM piece has a better chance of landing with a buyer.
How Virginia Beach made our list
Virginia Beach scored 57.2 out of 100 on the EDDM Route Value score, the ranking we use to pick cities for new pages. Among cities served from our Moonachie, New Jersey hub, about 298 miles north, nothing scored higher.
Its strongest point is the share of owners, which carries a lot of weight in how many owner mailboxes a route offers.
Virginia Beach in numbers
The city has 456,349 residents in 179,851 households. 104,365 of its 191,294 housing units are single-family detached houses, 54.6%.
The median home was built in 1984, and 38,124 units, 19.9%, are from 2000 or later. Neighborhoods of that age are well into the years of roof, siding and cooling replacements.
Steady arrivals
15.1% of residents lived in a different home a year earlier, which is 68,051 people. Many households arrive, settle and later move on, so a business is always meeting new neighbors.
Mailing the same routes on a schedule means each new household hears from you soon after it arrives.
Who mails in Virginia Beach
Virginia Beach is an independent city, so County Business Patterns counts its businesses on their own. In 2023 it had 552 full-service and 482 limited-service restaurants, 409 real estate offices, 201 beauty salons, 192 insurance agencies and 189 dental offices.
Home services included 175 plumbing, heating and air-conditioning contractors, 164 landscaping services, 37 pest control services and 27 roofing contractors. See real estate agents and pest control.
Farming neighborhoods with postcards
With 409 real estate offices in one city, agents compete hard for listings. The usual answer is a farming postcard to the same few routes every month, so homeowners know a face before they decide to sell.
Thick 16pt business cards cost $69 for 2,500, and 10 open house yard signs cost $150.
A first Virginia Beach mailing, priced
Here a 2,500 run of 6.5″ × 9″ EDDM postcards prints for $359, and a 10,000 run for $779. UPS Ground from Moonachie to ZIP 23451 costs $76.89 for 2,500.
You hand the postage to the post office along with the bundles. Our guide to EDDM postcard sizes lists what qualifies.
Timing mail in a coastal city
Plenty of Virginia Beach businesses have a busy season and a quiet one. Mail just before the busy months to fill the calendar, then keep a lighter schedule to the best routes the rest of the year so your name does not fade.
Home service companies can follow the work instead: roof and siding offers after rough weather, lawn and pest offers in spring, heating checks in fall.
Whatever the plan, keep a list of which routes you mailed and when. Over a year that list shows where the calls come from.
Military families make up part of the turnover in many coastal cities, and they often arrive needing everything at once. A welcome-style postcard with a simple first-visit offer suits anyone new to the area, wherever they came from. Keep the same look across mailings, so the piece feels familiar the second and third time it lands in the box.
Get your price from Corey
Corey answers his own line at 512-573-1977. Tell him your Virginia Beach routes and the day you want the mail out.
His phone quote is frequently better than anything online.
Local figures come from the sources named in each section. Prices come from our current price list. Reviewed October 9, 2026.
