Patients look close to home
Most people want a dentist within an easy drive, so the families on the streets around your office are your best prospects. Every Door Direct Mail reaches each of them without a mailing list.
On the USPS EDDM map you choose the carrier routes near the practice. The filters for household size and age help you favor routes with families, if that is who you want to see.
A mailer that introduces the practice
A postcard can carry an offer, but a practice has more to say. The Gold EDDM package folds an 8.5″ × 11″ sheet into four panels, so you can show the team, list services and spell out the insurance plans you accept.
2,500 cost $349 and 10,000 cost $679. Insurance is the question most new patients ask first, so make that panel easy to find.
Choosing the new-patient offer
Keep the offer clear and easy to act on. A new-patient exam and cleaning offer, a free whitening consultation or a children's first visit offer are all simple to understand at a glance.
Check any offer against your own professional and insurance rules before it goes to print. You approve a proof before anything prints, so there is time to have the wording reviewed.
When a postcard is enough
For a single message, such as Saturday hours or a new location, a 6.5″ × 9″ postcard does the job. It meets the USPS size rule for EDDM, and 2,500 cost $359.
Reminder postcards to existing patients are a different job. Those go by addressed mail rather than EDDM, and a 4″ × 6″ card is plenty, at $179 for 2,500.
Appointment cards at the front desk
An appointment card with the next visit written on it is a small, reliable reminder. Standard 3.5″ × 2″ cards on thick 16pt stock cost $69 for 2,500.
A 2.5″ × 2.5″ square card stands out in a wallet and costs $84 for 2,500. Choose a matte finish if staff will write on the cards with a pen.
Starting small
Begin with one run to the closest routes and give the mailer its own phone line or a code new patients mention when they book. After a few weeks you will know what the mailing brought in.
Read how to plan a first EDDM mailing, or call 512-573-1977 and Corey will help you choose the routes and the piece.
Families who just moved in
New residents need a new dentist, and they usually look within the first months after a move. Mailing the routes around the office a few times a year means each wave of newcomers meets your practice early.
Use the same design each time so the card feels familiar, and update only the offer or the season.
Children and family appointments
Parents often book the whole family with one practice. A panel about children's visits, with a friendly photo of the team, speaks directly to them.
If you offer a family plan or weekend hours, say so near the top. Compare folded and flat options on EDDM Specials before you choose.
Keeping the practice in mind all year
Most people only look for a dentist when they move or when something hurts. Mailing the same routes two or three times a year means your practice is the familiar name when that moment comes.
Keep the design consistent and change only the offer or the season. A 6.5″ × 9″ postcard to 10,000 homes costs $779 to print, which spreads the cost of staying visible across a wide area.
Prices come from our current price list. Reviewed October 8, 2026.
