Mail is proof you sell homes nearby
A neighbor deciding who to list with looks for evidence. A postcard showing a home three streets away that you listed and sold is that evidence, delivered to the people most likely to care.
Every Door Direct Mail makes this easy. You select the carrier routes around the property on the USPS map, and every address on them gets your card, with no mailing list to buy.
Just listed, then just sold
Pair the cards. The just-listed postcard announces the home with a photo and the price, which also invites neighbors to the open house.
The just-sold card follows when it closes, with the result and a simple next step such as a free value estimate. Many agents use the 6″ × 11″ card for both, and 2,500 cost $399.
For several listings or a market update, step up to an 8.5″ × 11″ card, at $549 for 2,500.
Farming one neighborhood
Farming means mailing the same area on a steady schedule until your name is the one people think of. Consistency matters more than any single card, so pick an area you can afford to mail repeatedly.
The USPS EDDM tool helps you choose. It filters routes by age, household income and household size, so you can focus on streets that match the homes you sell.
Larger runs keep the cost per home down. 10,000 6.5″ × 9″ postcards cost $779 to print.
Signs and cards for showings
Open house and directional signs guide buyers in from the main road. Our two-sided 24″ × 18″ yard signs come with H-wire stakes, and 10 cost $150.
Keep thick business cards in every listing packet and at every showing. 2,500 16pt cards cost $69, with a $39 design option if you want a fresh layout.
Door hangers on the listing's street
For the homes right beside a listing, a door hanger is quick and personal. Leave one on each door on the street with the open house time and your number.
2,500 4.25″ × 11″ hangers cost $409. Hangers belong on doors, never in mailboxes, which federal law reserves for mail with postage.
Planning your first mailing
Start with your most recent listing and the routes around it, and keep a record of every call that mentions the card. That tells you more than any industry average.
See our guide to planning a first EDDM mailing, or call 512-573-1977 and Corey will help you size the first run.
Making the most of open house weekends
An open house brings neighbors through the door as well as buyers. Have a stack of cards and a printed feature sheet ready, and invite the closest streets with door hangers a few days ahead.
After the weekend, a just-listed card to the wider routes keeps the momentum going while the home is still on the market.
One look on every piece
Sellers remember a face and a color scheme more than a slogan. Use the same headshot, colors and tagline on postcards, signs, door hangers and cards, so each piece reminds people of the last.
If you need a fresh layout, business card design costs $39 and you approve a proof before printing. The same design can then carry through to your postcards.
Market update cards between listings
When you have no listing in an area, a short market update keeps your name in front of homeowners. A card with recent sale prices on nearby streets and an offer of a free value review gives people a reason to keep it.
An 8.5″ × 11″ card has room for a small table of recent sales, at $549 for 2,500. Check any figures you print against your local records before the proof is approved.
Prices come from our current price list. Reviewed October 8, 2026.
