Members come from close by
A studio has to be easy to reach on a busy weekday, so most members live or work nearby. That makes the routes around your location the best place to look for new ones.
Every Door Direct Mail delivers to every address on the routes you choose, without a mailing list. The USPS EDDM tool can also filter routes by age, if your classes suit a particular group.
Mail the schedule itself
A class schedule is more useful than an advert, so people keep it. The Gold EDDM package folds an 8.5″ × 11″ sheet into four panels, room for the full timetable, the instructors and an offer, at $349 for 2,500.
If you only need a single message, a 6.5″ × 9″ postcard costs $359 for 2,500. Both sizes meet the USPS rule for EDDM.
Timing around the fitness calendar
Many people decide to get fit at the start of the year, before summer and when a new season of classes begins. A mailing that lands just before those moments meets people while they are deciding.
Plan the drop for the last days of December or a couple of weeks before a new session. Call 512-573-1977 with your date and Corey will tell you when to order.
An offer that turns visitors into members
A free first class or a free week lowers the barrier to walking in. Make the offer simple to redeem, such as bringing the card to the front desk.
Keep printed schedules at the desk as well. 2,500 8.5″ × 11″ schedules or brochures cost $349, so every visitor can take one home.
Banners for the building
Drivers and walkers pass your door every day. A banner announcing a new class or an open house turns that traffic into visits.
Two 4′ × 8′ banners cost $160, and two 5′ × 10′ banners cost $250. See every size on the vinyl banners page.
Cards for members and trainers
Personal trainers need their own cards to build a client list. A 2.5″ × 2.5″ square card stands out, at $84 for 2,500, and standard cards cost $69.
Print a referral offer on the back of member cards so current members can bring a friend. Compare every option on our EDDM Specials page before you plan the next mailing.
Give each trainer their own design with the studio logo, so every card still points people back to your front desk.
Corporate and group memberships
Local employers sometimes pay for staff memberships or class packs. A short folded piece explaining a group rate, mailed to the business routes around the studio, opens that conversation.
Follow up by dropping off printed schedules at the front desks of nearby offices.
Counting real sign-ups
Give every mailing its own offer, such as a code word at the front desk, so you can count the people it brought in. Without that, a busy January can hide which mailing worked.
Compare the result with the cost of the mailing using the break-even calculator before you plan the next one.
Showing the people behind the classes
Many people choose a studio because of an instructor they like. A mailer that introduces two or three instructors with a photo and the classes they teach feels more personal than a list of times.
The Gold EDDM package has room for a short instructor panel next to the schedule. At $349 for 2,500, it is one of the most affordable ways to introduce the team to the neighborhood.
Prices come from our current price list. Reviewed October 8, 2026.
