Opening a new business? Tell the neighborhood before the doors open.
Most of your first customers live within a few miles. A grand opening mailer, door hangers on the nearest streets and signs out front make sure they know you exist, where you are and why to come in this week.
A busy first week and customers who come back
Four pieces that work together. Suggested quantities and today's prices are below; Corey adjusts the mix to your area and budget and quotes the whole package with shipping.
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Grand opening postcards (EDDM)
Every home on the carrier routes around you, with the opening date, address and an opening-week offer.
6.5″ × 9″ Postcards →Suggested 5,000 $579pay for 2,500 -
Door hangers
The closest streets and apartment buildings, hung the weekend before you open.
4.25″ × 11″ Door Hangers →Suggested 2,500 $409pay for 1,000 -
Grand opening signs
At the entrance and nearby corners, where local rules allow, so drivers see it too.
24″ × 18″ Yard Signs →Suggested 10 $150 -
Business cards
For every first customer, neighbor and business owner you meet that week.
3.5″ × 2″ Business Cards →Suggested 2,500 $89pay for 1,000
Plan the mail so it reaches homes the week before you open. Offer something for the first week only, like 20% off or a free add-on, and ask every customer how they heard about you. Mail the best routes again a month later.
