Seasonal printing calendar
Plan your printing around the year, not the last minute
US small businesses have the same busy seasons every year. Each campaign below has the print pieces that fit it, suggested quantities, today's prices and when to start. These are campaign ideas, not sales forecasts: Corey helps you pick the ones that fit your business.
NovemberNow
Black Friday and holiday mailers
Holiday shoppers through your door, not online
Black Friday mailers (EDDM) · Gift card and coupon cards · Holiday catalog flyers
Bundle estimate $977Call Corey by mid-October.
December
Christmas cards and New Year promotions
Thank customers and start January busy
Holiday cards · New Year offer postcards (EDDM) · Business cards for the new year
Bundle estimate $647Call Corey in November.
January
New year business promotions
Fill the slow weeks after the holidays
New year offer postcards (EDDM) · Fresh business cards · Price list or service menu
Bundle estimate $867Call Corey in early December to plan the January mail drop.
February
Valentine's Day promotions
Bookings and sales for February 14
Valentine's offer postcards (EDDM) · Table tents · Gift card and booking cards
Bundle estimate $1,227Call Corey in the first week of January.
March–April
Spring sales and home services
A full spring schedule
Door hangers · Spring postcards (EDDM) · Yard signs
Bundle estimate $1,208Call Corey in February.
May–June
Graduation and summer promotions
Parties, events and summer business
Graduation and event yard signs · Summer offer postcards (EDDM) · Summer menus and flyers
Bundle estimate $928Call Corey in April.
July
Independence Day promotions
A busy holiday weekend
Holiday sale postcards (EDDM) · Event door hangers · Sale and event signs
Bundle estimate $938Call Corey in late May.
August
Back-to-school printing
Enrollment and back-to-school sales
Enrollment postcards (EDDM) · Program flyers · Business cards
Bundle estimate $867Call Corey in early July.
September–October
Fall promotions and Halloween
A strong fall before the holidays
Fall offer postcards (EDDM) · Door hangers · Table tents
Bundle estimate $1,457Call Corey in August.
Or start from your goal
I want more restaurant customers
More diners, more takeout orders, more regulars
I want more real estate leads
More listing appointments from the streets you already work
I want more roofing and contractor jobs
More estimates from the neighborhoods you already work in
I am opening a new business
A busy first week and customers who come back
I want to promote a sale or special offer
A burst of customers during the sale, and a way to count them
I need affordable business cards
2,500 cards for $89, pay for 1,000
